Product innovation
Time-to-market
Customer centricity
“We have changed the focus from ‘product to need’, this is the paradigm shift introduced by the new platform. Once again, RGI, with its insurance expertise and its functionally and technologically advanced management solutions, has proven to be the ideal partner.”
Enrico Balsamo – Head of Product & Operations at Credemassicurazioni and Credemvita
ProtAction is a new advanced consultancy service aimed at supporting customers in analysing their protection needs, offering them complete solutions built around their requirements, using a profiling and suitability assessment survey to carry out an insurance check-up.
The project’s biggest challenge was to create a new platform without modifying the existing product catalogue, which was overcome by decoupling the consultancy and policy issuing functions from the product configuration functions, thus reducing technical changes and optimising time to market and policyholder satisfaction.
The biggest challenge of the project was to create a new platform without altering the existing product catalogue, while addressing:
Product innovation
Customer needs orientation and prompt customer information
Smart and omnichannel customer experience
Time-to-market
Simplified and automated processes
“With RGI bundled solution, the company has equipped itself with a new commercial front-end that allows to offer different products bundled according to customers’ needs in a single flow.”
The sales process has been totally overhauled:
- User experience designed by the RGI-Credemassicurazioni working group, thanks to a targeted and fast consultancy that provides a complete profiling of the policyholder’s needs, reducing the time of the complete proposition process;
- Banking insurance channels integration thanks to the expansion of the perimeter, the bank system dialogues directly with the Company system, removing manual work and making the entire process more efficient
- The distinctive element brought by RGI is the possibility, during the sales phase, to collect the needs of the insured through the use of a profiling and suitability assessment survey, in which a check-up of the customer is carried out in order to propose the solutions most in line with their needs.
- The winning idea was to decouple the consultancy and ‘bundled’ policy issuing functions from the configuration ones, thus reducing the need for technical changes to the product catalogue and optimising time to market and policyholder satisfaction.
- Customer centric
- All products into a single flow, with reshaped presentation
- Cross selling
- Maintains the product catalogue in use without modification
- Intuitive and user-friendly interface
- Cloud-native
- Microservices
- Mapping customer needs through consultancy